skincare category
We created “Fly Estée Lauder,” a private-jet-themed experience at Estée Lauder’s Ulta Beauty Conference. Guests stepped into the world of travel luxury with an interactive journey where they discovered how the Advanced Night Repair Serum is a game-changer for overnight skin transformation. Designed to prep skin from night-to-day (even at 30,000 feet!), this activation highlighted the serum’s fast-acting benefits, so guests could take off knowing they’d land looking radiant and refreshed.
My Role
As the Art Director on the project, I styled the event so that it would feel like a luxury experience, paying attention to all of the materials, styling, design, and lighting. I also ideated the attractions for guests, including the staircase photo opp, the trivia game in the first class airplane seats, and the entryway tunnel of products.
The space:
moodboard
We designed the space to feel like a high end travel experience with premium materials, cozy seats, plane windows, and custom Estée Lauder luggage and uniforms.
Custom scarf worn by event staff
Custom luggage
Guests entered the private jet experience through the Advanced night repair tunnel.
We created a first class cabin for guests to relax and explore how Estée Lauder products make for a #NightDoneRight
In first class seats, guests could play ANR trivia or use a virtual try on tool to match foundation shades.
The check in desk offered guests a close up look at the foundation shade range and virtual try on with
Guests were encouraged to capture content on the iconic stairway up to the private jet.
Bioré needed fresh thinking to go from a ‘pore strip’ company to a skincare company. We were tasked with elevating the brand while not alienating die hard fans of the original pore strip, and challenging the stigma that having visible poors = bad skin.
I worked with a writer to concept new taglines for the brand along with key visuals, activations and photography for the new skin care line.
My Role
KV concept
We played off the iconic é of the Bioré logo to create memorable catch phrases for the brand.
The Ordinary launched their incredibly effective brow and lash serum for only $14.50. They needed an instore concept that would grab shoppers attention at Ulta and Sephora.
My Role
I used brand assets to design visuals for instore displays and instagram posts.
Instagram posts:
