Wonder Woman for Zales

Collection Launch

Client

We were tasked with creating a campaign for the Zales Wonder Woman 1984 collection. We enjoyed putting a spin on Zales’ brand and bringing it into the world of DC comics. For this campaign we shot editorial stills and video with Richard Pierce and created video assets combining heroic jewelry shots and the official movie trailer plus a custom music track.

My Role

As the Senior AD on this project I worked on the creative concept for the campaign and worked with Richard Pierce to capture stunning product photography to use across all campaign assets.