AT&T Pebble Beach Golf Tournament

Branded Event

AT&T sponsors the Pebble Beach Pro-Am each year and we were tasked with branding the event and creating a memorable experience in the AT&T loft for guests. The main attraction for guests was an arcade style cart game starring AT&T sponsored player, Jordan Spieth.

Client

As the Art Director on this project I created the AT&T Loft signage and worked with game developers to create a custom racer game for the event.

My Role

I worked on

✦ Ideation
✦ Moodboards/mockups
✦ Game Design
✦ Signage

Wasserman

Agency

SPEED

CADDIE

SPEED

CADDIE

Game concept

Game Objective:

Jordan Spieth needs your help! He tees off in 90 seconds, but all of his clubs and golf balls have been scattered across the course. Now you need to hop behind the wheel of his golf cart, collect the missing items and get Jordan to the next tee before time runs out!

We used Jordan’s likeness and voice over to create the main character of the game.

The Look and feel was inspired by the surreal beauty of Pebble beach

Cart and golf bag concepts

Earning points:

Collect golf balls and Jordan’s missing clubs to increase your score.

+10,000

Fiber Bosts:

Branded Fiber optic tunnels and speed panels help you go faster and earn more points.

Course:

+15,000

Game concept

Jordan Spieth needs your help! He tees off in 90 seconds, but all of his clubs and golf balls have been scattered across the course. Now you need to hop behind the wheel of his golf cart, collect the missing items and get Jordan to the next tee before time runs out!

We used Jordan’s likeness and voice over to create the main character of the game.