Venus Mythbusting
Educational Videos
Client
When it comes to shaving so many women still believe in myths that just aren’t true. Venus tasked us with putting these myths to bed so that more women can remove unwanted body hair the easiest, safest way with Venus razors.
My Role
As the art director on this project I worked with my partner to break down the facts about shaving in short, easy to digest snippets. We blended illustration with footage to create simple educational videos for the brand.
I worked on
✦ Ideation
✦ Story Boards
✦ Design
✦ Briefing Talent
✦ Styling
✦ Casting
✦ Shooting
✦ Editing
Team:
Writer ✏︎ Luiza Justus
Creative Directors ✧ Juan Carlos Castro, Anne Stesney
GCD ✧ Alice Ericcson
Agency ▷ Grey Group
Myth 1
More blades aren’t safe.
Myth 2
Shaving makes hair grow thicker.
Myth 3
Shaving causes irritation.